The Association of Visual Artists offers 3 career workshops with Helene Øllgaard with the following topics:
1. Workshop: Clarify your artistic practice
Do you lack an overview and clarification of what you can offer as an artist and how you can create a sustainable business?
In the workshop, we work with your core values, competencies, services and positioning. We look at how a strong profile is a crucial strategic tool for business and product development as well as the foundation for communication and strengthening your career. The workshop will consist of introductions and inspiration in plenary, exercises in groups, in pairs and individually. The starting point is your concrete practice and after the workshop you will have sharpened your skills, services and narrative as well as a strategic plan to work on.
2. Workshop: Know your target group
Would you like to be in control of what you communicate to whom, and at the same time become more clear about your skills and save time when you have to seek out new projects?
In this workshop we focus on target groups and messages. We must work with target group analysis and target group prioritization and also identify main messages for the individual target groups. The workshop will consist of introductions and inspiration in plenary, exercises in groups, in pairs and individually. The starting point is your concrete practice and after the workshop you will know exactly what to tell whom in all your future communication activities.
3rd workshop: Strategic communication
Is it difficult to talk about your practice and would you like to have more of an overview and structure in your communication?
This workshop focuses on your communication when talking about and selling your artistic work. We work with mapping, review and prioritization of your communication channels and contact points in the form of website, SoMe etc. with a view to preparing a realistic and structured communication plan. The workshop will consist of introductions and inspiration in plenary, exercises in groups and individually. The starting point is your specific cases and after the workshop you will have the basic pieces of your communication in place and have a tailored plan for how you can work in a structured manner with communication and sales of your artistic practice in the future.
Audience
The workshop is for professional visual artists with min. 5 years of work experience.
Teacher
Helene Øllgaard can provide sparring and qualification on everything that relates to the artistic practice as a business. From how you strategically communicate and organize yourself, to project management, financing and how you create a sustainable business.
Helene has multifaceted experience from the visual arts world, was a project manager in a brand design agency and since 2020 has worked as an independent advisor and business developer for artists, art and cultural institutions, creative industries and start-ups.
Helene is a member of the Visual Arts Council in Halsnæs Municipality and she is the responsible project manager for the network meeting format Curated Conversations in the think tank Anordic.
Helene Øllgaard is a candidate in Art History and Aesthetics & Culture with a specialization in the role and importance of contemporary art in society.
Time and place:
1 career workshop will be held on 15 May, at 15.00-18.00 in Copenhagen.
2nd career workshop will be held on 29 May, at 15.00-18.00 in Copenhagen.
3rd career workshop will be held on 12 June, at 13.00-16.00 in Copenhagen.
Out-of-pocket payment:
150 DKK per workshop incl. a light meal + Ticket fee (for non-BKF members the price is DKK 450). Discount on registration for all three workshops: total DKK 300. + Ticket fee (for non-BKF members the price is DKK 900).
Registration:
Write an email to kmfp(a)bkf.dk with a few lines about what you hope to get out of your participation and please indicate which workshops you wish to participate in.
The deadline is on 10 April 2024.